Wazzup Xclusive | Entertainment Execs, Keith “Youngin” George II, and Lamont “Renzo” Bracy, talk Kandiid App, and the Future of Technology in Music Industry
In early 2022, key entertainment executives Keith “Youngin” George II, and Lamont Renzo Bracy joined forces to elevate the culture of hip-hop. With the industry in a transformation period, the three entertainment execs shifted their focus to procurement and advancements in technology. Keith “Youngin” George II, an industry wide recognized dot connector was in the middle of solidifying major placement and sponsorships, not only for himself, but key influencers in the industry. Through mutual business ventures, the two, along with Lamont “Renzo” Bracy met and decided unanimously to join resources to open gateways’ for artists and creatives.
The introduction of streaming services and social media has changed the game! What was relevant, just ten years ago, seems like child’s play when one follows the metaphoric transition from 45’s, 8-tracks, cassettes, cd’s, usb’s, to now; effortless streams. To remain relevant in an ever changing society, one must recreate the wheel of exploration. While the entertainment industry as a whole has suffered in the past few years due to the Covid-19 pandemic, the first quarter of 2022 has proven that the mass majority of Americans are revitalized and ready to be entertained. The motion picture sector has seen a progressive increase in ticket sales; however, the numbers are far short of where they were pre pandemic. The music industry on the other hand has surged, largely in part of the isolation and seclusion the pandemic forced.
Keith “Youngin” George II, a former Mixtape DJ and A&R, brought his vast knowledge of dot connecting, which has yielded over 1 million of dollars of revenue for investors and clients. As an executive, Youngin has connected the dots in many industry circles by placing both artists and executives in position to close deals on many of the records heard over the airwaves today. In April 2022, Youngin partnered with Alex Marley to attend the “Elements” event, presented by the Lova Canna Co. Dispensary which shed light on the flourishing cannabis industry. The visit will serve as the catalyst for Youngin’s and Bobby Jamez upcoming Podcast, “Who’s More Toxic”. In June, Youngin acquired the talents of Multi-Platinum Los Angeles based producer De-Capo. De-Capo has worked with artists such as T-Pain, Iggy Azalea, Tedashii, A.I., EXO, and Red Velvet.
Lamont “Renzo” Bracy is an author, film director, record executive, and music publicist who works as a publicist for the stars. In addition to formally representing music artists, Renzo is an established journalist responsible for some of the interesting reads to date. Renzo is responsible for hundreds of publication placements, including serving as a contributing author for CEO Weekly, Huffpost, The Hype Magazine, Sho-TimeTV, and Wazzuptonight. In February of 2022, Renzo started World Premiere Agency (WPA), a boutique Artist Agency to teach and reach creatives looking to advance their career. In July, Renzo announced the alignment with WPA and Comedian Jerriell Braswell in hopes of solidify advancement opportunities, stateside and abroad. Jerriell, known on Instagram as TheRealJBraswell is currently on tour with famed Comedian Personality Bubba Dub.
The partnership of Keith “Youngin” George II, and Lamont “Renzo” Bracy is about combining resources to open the envelope of possibilities. “The goal is to create a network, or safe haven for artists and creatives to flourish in the industry”, states Renzo. In the past ten years, the entertainment industry has taken a beating when it comes to viability. By leveling the playing field for creatives, the opportunity for fair royalty sharing will leave all involved content. The partnership strengthens the outreach of resources. The three gentlemen operate in their respective fields of expertise; however, they partner frequently to collaborate and assist on entertainment deals.
The name of the game for making it in the Entertainment Industry is exposure. There are several reasons why many fail in the industry; however, the main culprits are: Failure to build their brand, No Target, failure to network, bad timing, and no commerce. With Kandiid, the three are changing the narrative for artists (no matter what genre) to monetize on every aspect of their career.