New York, NY — By now, it’s no secret that Jay-Z cheated on his wifey, Beyoncé, with “Becky with the good hair” (and whoever else). In November 2017, Jigga Man finally admitted his infidel ways in an interview with the New York Times. “You have to survive. So you go into survival mode, and when you go into survival mode, what happens? You shut down all emotions. So even with women, you gonna shut down emotionally, so you can’t connect,” Jay-Z told executive editor Dean Baquet. “In my case, like it’s, it’s deep. And then all the things happen from there: infidelity.”
Prior to that interview, Hov released a single from his latest project 4:44 entitled “Family Feud“, in which he alluded to creeping on his bride. “I apologize, often womanize. Took for my child to be born, see through a woman’s eyes. Took for these natural twins to believe in miracles. Took me too long for this song, I don’t deserve you,” accordant to Jigga.
Now . . . we have imagery for the self-implicating song. On Friday, Jay-Z dropped a full video for “Family Feud”, in which the rapper sits in a confessional and professes his sins . . . to Beyoncé! (who happens to be sitting on the other side of the confessional box). Yes, deep..
The pair’s eldest child, Blue Ivy, also debuts in the video. You can watch the visual via Tidal for free during the site’s membership preview. Check out the teaser below in the meantime.